Researcher, educator, and executive coach bridging empirical academic rigour with battlefield market execution. Coordinating transformative business incubation and postgraduate leadership across Ghana and West Africa.
Dr. Andrews Ayiku is a Senior Lecturer in the Department of Marketing, Faculty of Management Studies, and Vice-Dean of the School of Graduate Studies at the University of Professional Studies, Accra (UPSA).
He coordinates the flagship MBA in Impact Entrepreneurship and Innovation (jointly hosted with the E4Impact Foundation and ALTIS Graduate School, Università Cattolica del Sacro Cuore, Milan) and the MA in Digital and Strategic Marketing Management.
Combining rigorous research frameworks with actionable market interventions to empower founders, postgraduates, and enterprise leaders.
Navigating constrained resource environments with high-impact, agile marketing strategies tailored for developing markets.
View Publications ↗Guiding founders from subsistence trading to institutional scale through robust cost structures, capital structuring, and cash flow governance.
Explore Framework ↗Fostering academic excellence and industry-aligned postgraduate research as Vice-Dean of the School of Graduate Studies at UPSA.
Institutional Roles ↗Directing regional business incubation, bootcamps, and dual MBA degrees in partnership with Università Cattolica del Sacro Cuore, Milan.
MBA Details ↗Training executives on digital customer acquisition, fintech adaptation, and marketing decision architectures in peri-urban and urban hubs.
Curriculum Scope ↗Regular contributor to Graphic Online and B&FT, advocating for fair tax regimes, youth employment initiatives, and SME loan ceilings.
Read Op-Eds ↗Whether you are seeking 1-on-1 strategic business coaching, corporate executive training, or exploring postgraduate admission at UPSA, Dr. Ayiku works directly with high-potential founders and leaders.